The Costa del Sol remains one of Europe’s most desirable locations for property buyers, attracting international interest thanks to its warm climate, high quality of life, and strong investment potential.
Whether you own a holiday home or a permanent residence, selling in this region requires careful planning and professional guidance to ensure you achieve the best possible outcome.
If you’re thinking about selling your property on the Costa del Sol right now, here’s my take on the current market conditions from a personal perspective.
Demand remains solid across the Costa del Sol, and this isn’t just a passing trend. The region’s appeal as a lifestyle destination continues to attract both international buyers and locals searching for vacation homes or long-term investments.
If your property is in a prime location—think beachfront villas, golf course residences, or exclusive gated communities—there’s a strong chance you’ll find a serious buyer. At PCC Property, we’re seeing continued interest from European buyers, particularly from France, Belgium, and the Netherlands, many of whom are looking not just for holiday homes but for a complete lifestyle change.
We’ve also noticed a rising trend in buyers searching for lifestyle businesses, such as boutique bed and breakfasts. More people are looking to blend investment with personal enjoyment, seeing the Costa del Sol as a place where they can work and live in a more relaxed environment.
The high-end property market is thriving, and sellers in this segment are in a particularly strong position. International investment in Costa del Sol real estate is booming, with €3.2 billion invested in luxury properties last year alone.
Read more about this boom here.
In some of the most sought-after locations, prices have reached as high as €30,000 per square metre, reflecting the strength of the premium market. This is particularly noticeable in Marbella, Puerto Banús, and Sotogrande, where ultra-high-net-worth buyers are competing for the best properties.
If you own a luxury property, this could be an ideal time to sell. The demand is there, and buyers are willing to pay for top-tier homes that offer a blend of exclusivity, prime location, and modern amenities.
For sellers in the mid-range market (typically €300,000 to €800,000 properties), the landscape is slightly different. While demand still exists, rising interest rates have made affordability a concern for some buyers, slowing down transactions in this price bracket.
Buyers in this category are becoming more selective, comparing properties carefully before committing. If your home is in this segment, you may need to be more strategic—adjusting pricing, improving presentation, or offering incentives such as covering part of the legal costs or including furniture in the sale.
One key factor working in a seller’s favour is the limited supply of properties on the market.
According to the Asociación Provincial de Constructores y Promotores de Málaga (ACP Málaga) , the shortage of available homes is increasing seller leverage, particularly for well-located properties with modern features. You can read more about this here.
Sellers with properties that tick the right boxes—good views, outdoor space, proximity to amenities, and energy efficiency—have the upper hand, as buyers are competing for a limited number of quality homes.
Green features are no longer an optional extra as they’re becoming a key expectation among buyers. Almost all new developments on the Costa del Sol now include sustainability measures, such as:
You can see our list of new builds here and all the sustainability features they include.
Why not also read more about how the luxury property market is “going off grid”.
If your property includes any sustainable feature, it can add significant value and attract buyers who prioritise sustainability.
Even small upgrades, such as installing solar panels or better insulation, can increase your property’s appeal.
At PCC Property, we’ve observed a strong influx of buyers from France, Belgium, and the Netherlands, driven by a mix of lifestyle preferences and long-term investment goals. These buyers are looking for:
Tranquil locations – Many buyers want a peaceful retreat without being too far from amenities.
Modern and well-designed homes – While ultra-opulent homes still sell, many buyers are looking for comfortable, functional properties rather than extravagant mansions.
For sellers, understanding these preferences can help tailor your marketing strategy and pricing approach.
So, is now the right time to sell? It depends on your property type and location.
✔ If you own a high-end property – This is a strong market for luxury sellers, with significant international demand. If your property offers exclusivity, modern features, and a prime location, now could be an excellent time to list.
✔ If your property is mid-range – You might need to be a bit more strategic, given the impact of interest rates on buyers. Pricing competitively and ensuring your property stands out will be key.
✔ If you own a property with sustainability features – You could benefit from rising buyer interest in eco-friendly homes, which is becoming a top priority in the market.
If you’re considering selling but aren’t sure where your property stands in the current market, let’s chat. We would be happy to give you a detailed assessment and advice on the best strategy to maximise your return.
First impressions matter.
A well-presented property can attract more buyers and command a higher price.
Simple improvements such as fresh paint, landscaping, and staging can make a significant difference.
While bright or unconventional colour schemes should generally be avoided, neutral tones and well-maintained outdoor spaces enhance a property’s appeal.
Professional photography and virtual tours are essential tools in today’s digital-driven market. While PCC Property does not currently offer these services in-house, investing in high-quality visuals can be a worthwhile strategy to increase visibility.
Pricing your property correctly is crucial to attracting serious buyers.
The Costa del Sol market is expected to see a nominal price increase of 4.7% in 2025, although inflation-adjusted gains may be more modest, ranging between 0.7% and 1.6%. Due to high demand and limited supply, prices in this region often outperform Spanish national trends.
You can read more about the changes in prices here.
Overpricing can lead to a property sitting on the market for an extended period, while underpricing may result in missed opportunities for maximising returns.
A professional market analysis can provide valuable insights into setting a competitive price.
Selling property in Spain involves specific legal requirements.
Key documents include the:
Sellers must also be aware of taxes and fees, including Capital Gains Tax and Plusvalía Tax.
Working with a qualified legal professional is advisable to ensure a smooth transaction.
PCC Legal offers expert guidance to navigate the legal complexities of property sales in Spain.
Selecting an experienced real estate agent with in-depth local knowledge can make a significant difference.
A good agent understands market trends, negotiates effectively, and provides strategic marketing to attract the right buyers.
Commission structures vary, so it’s important to clarify what services are included.
At PCC Property we value transparency in our operations and costs, that way there are no nasty surprises during the process.
Effective marketing is essential in attracting buyers, particularly in a competitive market.
The Costa del Sol continues to see record-breaking tourism numbers, with Andalusia expected to welcome 37 million visitors in 2025. This ongoing influx reinforces the importance of international marketing when selling property.
Digital advertising and social media can significantly enhance property visibility.
While PCC Property is in the process of expanding its marketing efforts, a strong online presence, targeted advertising, and strategic outreach can make a property stand out.
Preparing for property viewings is a crucial step in the selling process.
Buyers in the Costa del Sol typically look for well-maintained properties with good outdoor spaces and scenic views.
Understanding buyer preferences and presenting your property accordingly can improve your chances of securing a favourable offer.
The final stages of a property sale involve working with a notary, settling any outstanding taxes, and transferring ownership. Understanding the costs involved and ensuring all legal requirements are met will help facilitate a seamless transaction.
Selling a property in Spain can be a rewarding process, but many sellers run into avoidable challenges.
One of the biggest mistakes is mispricing—either overestimating your property’s value and deterring buyers or underpricing and missing out on potential returns. It’s essential to base your pricing strategy on a well-researched market evaluation rather than emotion or outdated comparisons.
Legal complications are another common issue. Missing paperwork, unresolved tax obligations, or community restrictions on holiday rentals can delay or even derail a sale.
Many sellers also underestimate the role of estate agents, assuming that all operate with the same level of transparency.
At PCC Property, we believe in full disclosure, particularly regarding potential rental restrictions, which some agencies fail to highlight. For instance, If your property is in a development with a community that could limit short-term lets, it’s crucial to be upfront to ensure an ethical transaction.
The Costa del Sol property market is expected to remain strong in 2025, bolstered by high demand, limited housing supply, and sustained international interest. While price increases may slow compared to previous years, the region’s appeal means well-positioned sellers should continue to see solid returns.
Projections indicate a nominal price increase of 4.7%, though inflation-adjusted gains may be closer to 0.7%–1.6%. This suggests a stabilisation rather than a slowdown, with premium locations and desirable properties continuing to command strong offers.
Tourism remains a major driver of demand, with Andalusia preparing to welcome 37 million visitors in 2025. However, changing regulations around holiday rentals could impact investment buyers. Many communities now have the authority to restrict short-term lets once a development is established, a factor often overlooked by less scrupulous agents. At PCC Property, we prioritise transparency, ensuring buyers and sellers alike understand the true long-term potential of their investment.
From a personal perspective, selling a property on the Costa del Sol right now presents a great opportunity—if approached with the right strategy.
International buyers are increasingly looking for homes that offer a true lifestyle upgrade, whether that’s a holiday retreat, a permanent residence, or even a lifestyle business like a boutique B&B. Properties with great views, outdoor space, and proximity to nature are particularly in demand, making well-located homes highly attractive.
The key to a successful sale is positioning your property correctly—understanding buyer motivations, presenting it well, and ensuring all legal aspects are in order. If you’re considering selling, this could be an excellent moment to maximise your return.
For a personalised assessment of your property’s potential and expert guidance through the process, contact PCC Property today.
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