A data-driven guide revealing the true negotiation margins in today’s market.
The Reality Check: Property portals show asking prices. But asking prices rarely reflect the true market outcome.
The Solution: The Private Client Consultancy Property Negotiation Index tracks the real difference between the initial asking price and the final agreed sale price. This reveals how the market is actually behaving rather than relying purely on marketing prices.
Discover why properties typically sell around 5% to 8% below their final advertised price, and rarely exceed a 10-12% drop.
See how negotiation margins shift across key locations, revealing why La Cala shows the tightest margins while Mijas displays slightly more flexibility.
Learn the crucial difference between a standard buyer negotiation and a full price correction cycle, and why overpricing costs you more.
In this environment, success depends less on testing unrealistic prices and more on entering the market with a clear pricing strategy. For sellers, the difference between stagnation and sale is often determined by pricing accuracy from day one.
Joanne Wilson - Head of PCC Property
We believe buying and selling property in the Costa del Sol should be based on data, not guesswork.
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